The Business Edge
Welcome to The HVAC Business Edge, the go-to podcast for HVAC business owners, operators, and industry professionals who want to elevate their business to new heights.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 30, 2026
Latest episodes
Before You Spend Another Dollar on Marketing, Watch This (opens the original)
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JOIN HVAC PROFIT LABGet weekly live coaching, Profit Academy, video courses, pricing tools, templates, and practical guidance for growing a more profitable HVAC company. https://www.skool.com/hvac-sales-and-... 📘 GET THE PROFIT PLAYBOOKLearn how to price profitably, increase sales, stop leaking money, and build a stronger business. https://a.co/d/04yd ABOUT MICHAEL JAMES JOHNSONMichael is an HVAC business consultant, bestselling author, speaker, and owner of a seven-figure HVAC company. After mo
How to Sell More Without Being Pushy, Sleazy, or Fake (opens the original)
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📘 Get my book, The Profit Playbook: https://a.co/d/04ydKfAn Selling doesn’t have to feel pushy, sleazy or fake. The best salespeople don’t pressure customers into buying something they don’t want. They ask the right questions, uncover what the customer actually needs and help them make a confident decision. In this complete sales training for business owners, I break down: • Why selling is really serving • The questions you should ask before presenting a solution • How to turn an estimate into a
The Pricing Mistake That Keeps Business Owners Broke (opens the original)
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Stop guessing at your prices. Use my Pricing Tool to calculate what you actually need to charge: https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-9511 Grow your HVAC business with The Profit Playbook! Inside, I share proven pricing, sales, and marketing plays that helped me scale a veteran-owned HVAC company to 7 figures.👉 Grab your copy on Amazon: https://a.co/d/6CQeg7H The information in this video is for educational and informational purposes only and is not intended as
You Don’t Have a Marketing Problem—You Have This Problem (opens the original)
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Most business owners think they have a marketing problem, but the real issue may be fear, overwhelm, procrastination, and overthinking. In this episode, Michael Johnson breaks down the invisible wall that keeps entrepreneurs stuck and explains how to move past it. You’ll learn practical business marketing strategies, how customer acquisition cost works, why your existing customer database may be your most valuable marketing asset, and how to determine which advertising channels are actually prod
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