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The Business Edge

Welcome to The HVAC Business Edge, the go-to podcast for HVAC business owners, operators, and industry professionals who want to elevate their business to new heights.

Podcast · By Michael James Johnson · American English · Official site

Indexed episodes, last 90 days
4
Latest publication
Aug 28, 2026
Audience
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Earliest in this view
Jul 30, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest episodes

  1. Episode · Aug 28, 2026

    Before You Spend Another Dollar on Marketing, Watch This (opens the original)

    Episode notes · Positive tone

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    JOIN HVAC PROFIT LABGet weekly live coaching, Profit Academy, video courses, pricing tools, templates, and practical guidance for growing a more profitable HVAC company. https://www.skool.com/hvac-sales-and-... 📘 GET THE PROFIT PLAYBOOKLearn how to price profitably, increase sales, stop leaking money, and build a stronger business. https://a.co/d/04yd ABOUT MICHAEL JAMES JOHNSONMichael is an HVAC business consultant, bestselling author, speaker, and owner of a seven-figure HVAC company. After mo

  2. Episode · Aug 21, 2026

    How to Sell More Without Being Pushy, Sleazy, or Fake (opens the original)

    Episode notes

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    📘 Get my book, The Profit Playbook: https://a.co/d/04ydKfAn Selling doesn’t have to feel pushy, sleazy or fake. The best salespeople don’t pressure customers into buying something they don’t want. They ask the right questions, uncover what the customer actually needs and help them make a confident decision. In this complete sales training for business owners, I break down: • Why selling is really serving • The questions you should ask before presenting a solution • How to turn an estimate into a

  3. Episode · Aug 13, 2026

    The Pricing Mistake That Keeps Business Owners Broke (opens the original)

    Episode notes

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    Stop guessing at your prices. Use my Pricing Tool to calculate what you actually need to charge: https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-9511 Grow your HVAC business with The Profit Playbook! Inside, I share proven pricing, sales, and marketing plays that helped me scale a veteran-owned HVAC company to 7 figures.👉 Grab your copy on Amazon: https://a.co/d/6CQeg7H The information in this video is for educational and informational purposes only and is not intended as

  4. Episode · Jul 30, 2026

    You Don’t Have a Marketing Problem—You Have This Problem (opens the original)

    Episode notes · Neutral tone

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    Most business owners think they have a marketing problem, but the real issue may be fear, overwhelm, procrastination, and overthinking. In this episode, Michael Johnson breaks down the invisible wall that keeps entrepreneurs stuck and explains how to move past it. You’ll learn practical business marketing strategies, how customer acquisition cost works, why your existing customer database may be your most valuable marketing asset, and how to determine which advertising channels are actually prod

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