HeyJaredThe Branding Academy by JoséPablo*
A weekly newsletter for founders and CMOs who want to build world-class, emotionally resonant brands that actually drive business results.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 27, 2026
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- Earliest in this view
- Jul 24, 2026
Latest issues
Who owns the confirmation email? (opens the original)
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REMINDER: This issue of The Branding Academy is reserved exclusively for premium subscribers like you. Thank you so much for being here — your support is what motivates me and makes this work possible.If something lands for you today, hit reply and let me know. It only takes 60 seconds, but it means more than you’d think.Somewhere in your company there’s an automated email that was written five years ago by someone who’s no longer on the team. It has been sent thousands of times. By volume, it’s
The unstaged brand (opens the original)
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No one has ever hired an agency to design their invoice. But every customer sees it, at the exact moment money changes hands. That seems like a missed opportunity, doesn’t it?A few months ago, the check engine light came on in my car. A friend recommended a small repair shop across town. It’s the kind of place with no website and signage that hasn’t been updated in decades. I dropped my car off expecting the usual routine: a vague estimate, a long wait, and a follow up phone call I’d be making t
Cover the logo. Is it still yours? (opens the original)
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REMINDER: This issue of The Branding Academy is reserved exclusively for premium subscribers like you. Thank you so much for being here — your support is what motivates me and makes this work possible.If something lands for you today, hit reply and let me know. It only takes 60 seconds, but it means more than you’d think.The phrase “we need to make this more memorable” gets said in planning meetings all the time, and there’s never any follow-up. Not because nobody cares, but because t
What remains when your customers walk away? (opens the original)
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Nobody buys the first time they see your content. They buy weeks or months later, but only if their memory serves up your name when the need finally arrives.That should influence more marketing decisions than it currently does.Most teams are optimizing for attention: impressions, reach, engagement, shares. All the things that make the numbers on the performance report move while someone is watching. But attention only measures what happens while your customers are looking. Brand is what stays wi
Nail your positioning in three sentences (opens the original)
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REMINDER: This issue of The Branding Academy is reserved exclusively for premium subscribers like you. Thank you so much for being here — your support is what motivates me and makes this work possible.If something lands for you today, hit reply and let me know. It only takes 60 seconds, but it means more than you’d think.Your visual identity has a style guide, a formal review process, and an entire team of people who care about it professionally. Your brand language has none of that. It gets pro
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