HeyJaredTHE BRANDI STARR STUDIO
The Brandi Starr Studio brings together bold perspectives and practical insights on marketing, leadership, and revenue growth. From the sharp strategies of Starr Signals, to the candid conversations of Revenue Rehab, to the weekly go-to-market take
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- Aug 18, 2026
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- Aug 11, 2026
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The Three States of a GTM Transition (opens the original)
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When a company is moving through a merger, acquisition, divestiture, carve-out, or major reorganization, there is usually one date everyone is working toward.Launch day.The new company goes live. The new website launches. The systems separate. The new brand appears. Employees officially move into the new structure.That date matters. But one of the easiest mistakes to make during a major transition is treating launch state and future state as the same thing.They are not.In most transitions, you a
Coming in Through the Window (opens the original)
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Clients usually call about the project they can see: a platform migration, a MarTech audit, a rebrand, a new website, a process that needs to be documented, a campaign that needs to get out the door.Those are real projects. They need to get done.But they are not always the actual project.Sometimes the visible project is simply the easiest place to start.The project someone asks for and the outcome they need are not always the same thingTake a technology migration. At its most basic, the work is
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