HeyJaredThe Brand Marketing Show
Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done."Who sketch prototypes on napkins and turn kitchen tables into laboratories.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
How to plan Q4 for a premium eCommerce brand (without discounting your profit away) (opens the original)
Read excerpt
Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on Boxing Day. If your Q4 plan is basically one question, being how much do we discount and when do we start, this episode is worth a listen before you lock anything in. In this episode of The Brand Marketing Show, Catherine Langman walks through six steps to a Q4 that's actually profitable for a premium eCommerce brand. Only one of them has anything t
How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand (opens the original)
Read excerpt
Is your content getting likes but not sales? Here's why posting more won't make your brand more money, and how to create eCommerce content that actually sells. Most founders aren't making too little content. They're making content that's used once and gone, and a lot of it is rushed, generic or obviously AI-generated. In this episode of The Brand Marketing Show, Cath Langman from Productpreneur Marketing explains what that costs premium brands in lost sales, profit and repeat customers. She also
How to plan an ecommerce promotional calendar for steady, profitable growth (opens the original)
Read excerpt
A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody runs before building a big sale campaign, what happens to revenue in the months afterwards, and seven ways to build an ecommerce promotional calendar that doesn't depend on four enormous weekends a year. Covers the peak-event model and what it genuinely asks of a business, why customers acquired on
I bought from a brand I'd wanted for months. I'll never buy from them again. (opens the original)
Read excerpt
I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a prediction about who's visiting it and what will move her, and when that prediction is wrong she doesn't object to the tactics, she just leaves. In your analytics that looks like an abandoned cart, which is why it usually gets diagnosed as a pricing problem and treated with more social proof. We cover why
Your revenue grew. Your profit didn't. Here's how to get it back. (opens the original)
Read excerpt
A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising accounted for one seventh of the decline. The other six sevenths came from her free revenue base — organic, direct, email and repeat purchase — growing just fourteen per cent while spend grew four times faster. In this episode I unpack why blended marketing efficiency is a leverage ratio rather than
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.