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The Brand Compass

Personal branding for subject matter experts. We uncover and discuss the reality behind creating, building and embracing a personal brand that fits and feels like you. There are a lot of nuances to personal branding, and it's NOT about being an 'influencer'.

Podcast · By Shelley Röstlund · English · Official site

Indexed episodes, last 90 days
3
Latest publication
Sep 4, 2026
Audience
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Earliest in this view
Aug 7, 2026

Latest episodes

  1. Episode · Sep 4, 2026

    Power of Personal Brand on Important Stages, with Shelley Rostlund (opens the original)

    Episode notes · Positive tone

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    You have nowhere to hide when you get on a stage and face a room of people. Have you ever wondered about the impact a stage can have on your personal brand? I attended the Octopus Energy ‘Energy Tech Summit’ in Battersea Park with my friend Gordon Fong, watching more than 3,000 people and a whole host of speakers, panellists and recognisable personalities take to the stage. It was an amazing opportunity to watch so many professionals communicate their expertise, opinions and personalities in pub

  2. Episode · Aug 21, 2026

    Be Uniquely Human - Embrace Your Culture, Stay Curious & Experiment More, with Shelley Rostlund (opens the original)

    Episode notes · Positive tone

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    I reflect on my conversations with Career and Executive Coach Sally Walker, who specialises in Cultural Intelligence, and fellow South African, Sam Linsell who is an award-winning Food Stylist and Content Creator. I share the three aspects that I sat with after having these chats: Culture is integral to the human experience Experimenting is crucial to spark curiosity & learn what you can do The value of the self-learning journey I share how I think curiosity and a love of learning are very commo

  3. Episode · Aug 7, 2026

    How Consistency and Curiosity Built a Trusted Food Brand, With Sam Linsell (opens the original)

    Episode notes · Positive tone

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    I introduce you to Sam Linsell, the Cape Town-based chef, food stylist, photographer, recipe developer and author behind Drizzle and Dip. This is part of my series: ‘Real life Personal Brand Examples’. Sam started her food blog in 2010, when blogging, online marketing and the idea of becoming a content creator looked very different. What began as a place to share recipes became an award-winning food platform containing more than 1,000 tested recipes, as well as a business spanning client work, p

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