HeyJaredThe Brand Blueprint
”The Brand Blueprint Podcast” is a dynamic video podcast that guides aspiring entrepreneurs through the process of creating and launching their own consumer product goods (CPG) brands.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
The Brand Blueprint: How Mom Bomb Is Scaling Retail Without Selling Out Its Mission (opens the original)
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Can a founder build a serious consumer-products company, scale it through retail, and protect the mission without giving the wrong investor, board, buyer, or partner control of the wheel? Heather Roberts, founder and CEO of Mom Bomb, joins Dana Ammons for a candid SEED SPOT Founder Spotlight about the eight-year reality of building a mission-led CPG brand. Mom Bomb sells bath and body products and says 100% of its profits support direct assistance for moms in crisis through its sister nonprofit.
The Brand Blueprint: Women Founders & CPG Brands: 4 Funding Opportunities to Put on Your September Calendar (opens the original)
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Funding should not feel like a fire drill. In this week’s Funding Friday, Dana Ammons breaks down four NEW opportunities that have not been featured in our recent episodes — and shows founders how to build a September funding pipeline before the deadlines start piling up. Featured opportunities include the Enthuse Foundation 2026 Pitch Competition for women-owned food, beverage and CPG brands; the Her Agenda Breakthrough Grant; the Secretsos Small Business Grant; and the HIGH FIVE Grant for Moms
The Brand Blueprint Market Signal: Beauty Is Moving From Hype to Proof: Science, Wellness + Social Velocity (opens the original)
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Beauty is not slowing down, but the winning formula is changing. In this Brand Blueprint Market Signals episode, Dana Ammons explains why science-backed credibility, wellness relevance, and social content must work together - and why a viral moment cannot replace a product story customers trust. This episode gives beauty, hair, fragrance, and personal care founders a practical claims ladder, content framework, and product-page audit. Watch the full episode on YouTube, then continue the conversat
The Brand Blueprint: 4 Founder Funding Opportunities Closing Soon — Up to $50K + Retail Access (opens the original)
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This week on Funding Friday, Dana Ammons challenges founders to stop evaluating grants and accelerators by the size of the check alone. The strongest opportunities can compound cash with retail access, mentorship, product testing, industry credibility, distribution exposure, and relationships that make the next opportunity easier to win. Dana breaks down four current opportunities: Rooted In Growth, offering four $50,000 grants for qualifying haircare businesses; the 2026 LIFT Beauty Accelerator
The Brand Blueprint: Founder Interview - Why Are Running Shoes So Expensive? Building Swift Running With Pooja Bansal (opens the original)
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Pooja Bansal did not set out to become a footwear founder. Running became her “me time” in her thirties, and the deeper she went into training and coaching, the more one question kept surfacing: why does performance footwear have to be so expensive—and why do everyday runners need multiple pairs just to train safely and effectively? That frustration became Swift Running, a performance-footwear brand built to make advanced technology more accessible to the runners who make up the majority of the
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