HeyJaredThe Brand Atelier Show
The Brand Atelier ShowMost brand advice chases trends. This podcast builds brands that last.Hosted by Shayne Mackey, a brand strategist with over 30 years working with Fortune 500 companies and legacy brands, The Brand Atelier Show cuts through the noise of viral tactics and…
- Indexed episodes, last 90 days
- 5
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- Aug 25, 2026
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- Jul 21, 2026
Latest episodes
Founder Led Brands: My Take (opens the original)
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My Take: The Cost You Have to Keep Paying This module closes with the part I don't usually say out loud. Founder-led brand isn't a framework you learn once. It's the weight, the responsibility, the stewardship and the discipline of a brand carried on one person's shoulders, the nights and the days, the decisions where you say no far more than you ever say yes, the editing and the testing and the creation and the dreaming and the hope. And the fatigue. David Chang pays in reputation. Kate Assaraf
Founder Led Brand: Kate Assaraf and Dip (opens the original)
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"Leaving Money on the Table, On Purpose": Kate Assaraf and DIP One independent retailer, roughly four hundred square feet, somewhere in New Jersey, has sold two hundred and twelve thousand dollars of Kate Assaraf's haircare brand DIP. Kate says skipping Amazon probably costs her business ten times its current revenue. She skips it anyway, every year, on purpose. Kate built DIP, a plastic-free, salon-quality haircare company, after years inside an industry she came to distrust from the inside out
Founder-Led Brand: David Chang and Momofuku (opens the original)
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"The Peach and the Price of Being Right": David Chang and Momofuku In 2020, a small Colorado company sent Momofuku a cease and desist over the name of a chili condiment. Three years later, Momofuku owned that same trademark, and found itself sending nearly identical letters to small, independent food makers, many of them Asian American owned, using the same common industry term. This episode is a case study in what founder-led cost actually looks like when it gets uncomfortable in real time. Not
Founder Led Brand: The Deep Dive (opens the original)
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Founder-Led Brand: The Deep Dive Most people think founder-led brand means the founder is on the homepage. It doesn't. That's founder-fronted, and it's a costume, not an architecture. In this episode, Shayne opens the Founder-Led Brand pillar with the real test: if the founder left tomorrow, would the brand's authority collapse, or would it just need a new headshot? What separates a brand that's genuinely founder-led from one that's merely founder-decorated comes down to one thing, cost. Not a n
Expert Brand: A Conversation with Richard Nordstrom (opens the original)
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Expert Brand: A Conversation with Richard Nordstrom Richard Nordstrom was my first boss. Saatchi and Saatchi. I was fresh out of college and had no idea what I was doing, and Richard was already someone who understood both the market and the work in a way most agency people never do, because he had been on the other side of it. He started his career as a pharmaceutical sales rep at Merrell Dow, then spent 10 years inside on the brand side before coming to the agency world. He rose to become Chai
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