HeyJaredThe Boy Beat
boy beat: beauty culture-forward, detail-obsessed, and unapologetically personal.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 23, 2026
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- Jul 9, 2026
Latest issues
Men Need to Be Careful When We Enter Women’s Beauty Conversations (opens the original)
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Ep 3A: The Beauty Industry Owes Black Men More (opens the original)
BoyBeat Pod Ep.2A: Not Everyone Can Be A Masculine Sissy, Babe! (opens the original)
BoyBeat Pod Ep.1A: Chile, We Don’t Need Another “Black-Owned” Beauty Brand (opens the original)
Aspirational Beauty Is Dying in Aisle Seven (opens the original)
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I got the news that one of my favorite fragrance houses, Byredo, is launching in Sephora on September 3—24 select locations—and I have thoughts.On paper, it sounds like a win: a cult-favorite niche brand entering a mass-prestige retailer, becoming easier to sample, easier to buy, easier to recommend. But the bigger question is what it signals for niche, standalone brands as a category. To me, it feels like another marker in the end of aspirational beauty—the slow shift from I discovered this to
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