HeyJaredThe Boilerplate
Helpful reads for curious marketers, communicators and PR pros
- Indexed issues, last 90 days
- 4
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- Jul 30, 2026
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- Jul 3, 2026
Latest issues
#57: "Cadence and consistency beat polish" (opens the original)
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Imagine for a minute, you’ve gotten the budget, the team, and the buy-in to invest in a brand Substack. And, you’ve got a post inspiring real engagement (!). But, is anyone actually assigned to respond?That’s the question Piper Stretz, Piper Stretz, Corporate Communications Manager at Substack, wishes more comms teams would be curious about. Most won’t, because they’re still treating Substack like a distribution channel instead of a living, breathing community. This week, Piper walks through wha
#56: "Become a source worth citing" (opens the original)
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Amanda Natividad is very good at the internet. I mean, her media kit has a section with her viral tweets. I first met her while she was a journalist, before she talked her way into marketing and, more recently, into co-authoring Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web — a perfect use of your professional learning budget.LLMs are changing everything, but they’re also proving how much the marketing fundamentals matter. That’s
#55: On building lore, or comms as a tactic, not the end goal (opens the original)
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According to writer, comms vet, and founder Cameron Langford, the best companies build good cults.It’s the kind of dramatic, but practical, framing that I find striking about Cameron’s unique way of explaining our industry and its relevance in her newsletter, LORE. In her universe, founders, software and popular culture are elements in a saga for the ages. And though that may seem like a lofty goal for some teams, in today’s fragmented attention economy, a high-stakes story may be the kind of fr
#54: Spectacle isn't strategy (opens the original)
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Joanna Badamo, VP of Creative at Agency EA has a one-question test for whether an event actually helped your brand or just served as a backdrop to a very expensive party: Could a competitor have put on the exact same event, and no one would notice? Events are a part of the comms toolkit that I personally think are incredibly challenging. They have a whole slew of unpredi
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