HeyJaredThe Billboard Mastery Podcast
Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 11, 2026
- Audience
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- Earliest in this view
- Jul 7, 2026
Latest episodes
Beware The Bankruptcy Ad Blitz (opens the original)
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It’s a common theme for businesses that are in financial trouble to commit to huge ad campaigns, even though they have little intent to pay for it. Their theory is that with such a “Hail Mary” gamble they might pull themselves back from the brink of bankruptcy. In this Billboard Mastery podcast we’re going to review what this type of situation looks like and how to protect yourself from it.
All About Access (opens the original)
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It’s one thing to build a billboard and something entirely different to maintain access to it. In this Billboard Mastery podcast we’re going to review everything you need to know about getting and keeping access to repair lights, install ads, and keep tabs on your property.
All About Roof Mounts (opens the original)
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One of the oldest styles of billboard structures in America are what are called “roof mounts” – signs that are physically built into roofs of buildings as their structural support. Dating from around the 1920s to 1960s, most cities will no longer allow you to build these, but they sometimes come on the market to buy. In this Billboard Mastery podcast we’re going to review the history of this type of sign and what you need to know if you are looking at buying or operating one.
Lessons Learned From Digging Holes (opens the original)
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Whether it’s monopole, I-beam, or telephone pole, every billboard begins with digging giant holes in the ground. And there are many things that can happen when you dig a hole, and many things you can hit below the earth’s surface. In this Billboard Mastery podcast we’re going to explore the lessons learned from digging hundreds of such holes.
The Key To A Good Ground Lease Is What Happens (opens the original)
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At The End One of the key features to a successful billboard ground lease is not what happens at the start of the lease, but what happens at the end. In this Billboard Mastery podcast we’re going to review the strategies regarding how to handle what happens at your ground lease’s conclusion.
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