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- Indexed issues, last 90 days
- 22
- Latest publication
- Oct 1, 2026
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- Checking…
- Earliest in this view
- Aug 26, 2026
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They're Not Stealing Your Face (opens the original)
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Matt has AI fakes on his mind. If you’ve been on YouTube and seen someone who looks and sounds exactly like a creator or commentator you know, in their usual setting, but on a strange channel saying things you’ve never heard them say, you’ve met the problem. He’s learned to assume that unless he’s on a person’s official channel, what he’s watching may not be real, a skepticism that used to feel tinfoil-hat and is now just well-founded. He points to Washington Post reporting on the bipartisan No
Attention Isn't Gone. It's Selective. (opens the original)
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The Bait and the Song (opens the original)
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Matt braids two signals into one argument about attention. First, fresh German research (the Seven.One Audio Podcast Report 2026) that cuts against the everyone-has-a-goldfish-attention-span story: overall daily podcast listening jumped 44% year over year, active listeners average 75 minutes a day, and Gen Z averages 78. In a world of endless short clips and thumbs flying, people will still give long, sustained attention to a voice they trust and choose. His read: we don’t have less patience for
Aim Small (opens the original)
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No articles today, just a candid, thinking-out-loud one. Matt names something he catches in himself: disappointment about the response he’s getting online, until he digs underneath it and finds his mind has raced three steps ahead and set an invisible standard of success that isn’t rooted in any real strategy. It’s a comparison he didn’t even know he was making, sometimes to an old-media model that’s gone (the daily talk show with millions of viewers is dead and buried), and sometimes to a YouTu
A Smaller Community, Really Dialed In (opens the original)
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Matt opens the week with a Deloitte finding that reinforces the thread he keeps pulling: among people who follow creators, trust translates directly into buying. Per Deloitte’s 2026 Digital Media Trends research, a large share engage with creators daily, most return to the same ones over time, and a majority have bought something on a creator’s recommendation in the last six months, with the number climbing among Gen Z and millennials. Nearly half of those younger consumers say they feel a stron
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