HeyJaredThe Big Impression
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands.
- Indexed episodes, last 90 days
- 15
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool (opens the original)
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As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans.
Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era (opens the original)
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The GM and SVP explains how licensing, attribution, and a royalty-based model are helping newsrooms get paid as chatbots replace clicks — and why she still thinks publishers has more power than they think.
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots (opens the original)
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Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Chili's CMO on the restaurant's cultural comeback (opens the original)
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Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant.
BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s (opens the original)
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BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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