HeyJaredThe Beauty of Influence
The edge of where Beauty, the Creator Economy, AI tech and pop culture meet.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest issues
TikTok Shop Isn't the Problem. Your Funnel Math Is. (opens the original)
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Every few weeks I have a version of this conversation… A marketing leader has watched a creator move substantial units in a day/weekend, or seen an affiliate program “pay for itself” over night and the gut reaction is always the same -Let’s pour more budget into this.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!vDKl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7
Why Brands Are Winning by Slowing Down: (opens the original)
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There is a very specific kind of marketing that’s working right now.It’s unexpected, it’s IRL in its existence but deeply digital in its effect and cultural conversation, and - when executed well - the ripples of its conversation go far and wide.No one could have told me: “the most engaging beauty campaign you’ll see in 2026 will involve a giant ball of hair rolling through Manhattan…” <a class="image-link image2 is-viewable-img" href="https://substackcdn.com/im
LLMs, Influencers & Platforms; How to Win as a Beauty Brand (opens the original)
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I am talking A LOT at the moment about LLMs and who influences them most.How brands show up in search is something I’ve been paying attention to for some time. A little because… duh. And a little because a good friend of mine founded <a href="https://www.tryprofound.com/?utm_term=profound%20ai&utm_campaign=Brand&utm_source=adwords&utm_medium=ppc&hsa_acc=6093232409&hsa_cam=23468020304&hsa_grp=195585367190&hsa_ad=793077887461&hsa_src=g&hsa_tgt=kwd-1224101989849&hsa_kw=profound%20ai&hsa_mt=e&hsa_ne
Medicube Didn't Win TikTok Shop; it Lapped The Category (opens the original)
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I keep coming back to this data*on Beauty revenue on TikTok Shop -<img alt="" class="sizing-normal" height="1737" src="https://substackcdn.com/image/fetch/$s_!utNT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaw
Entering; the Expert Creator Era (opens the original)
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There’s a version of myself that used to feel like a total anomaly.<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!oR2b!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.am
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