The Beauty Beat
The Beauty Beat tracks the pulse and beat of the beautyverse for industry insiders. We explore big and small beauty brands, beauty tech and gadgets, e-commerce and marketing, ingredients and packaging, and everything in between.
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- Jul 22, 2026
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#27: Ancient Wisdom, Modern Formulas: The Rise of Adaptogens in Beauty with Ewelina Aiossa from Topical Skin (opens the original)
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From ancient remedy to cutting-edge cosmetic ingredient, adaptogens are having a moment — and for good reason. In this episode, Ewelina Aiossa takes us through the science behind adaptogens, why they're uniquely suited to modern skincare formulations, and what formulators need to know to work with them effectively. We also explore the sourcing story behind these powerful botanicals: what regenerative sourcing really means, why it matters for ingredient quality as much as ethics, and how brands c
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