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The B2B Marketing and PR podcast

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Podcast · By Frank Strong · American English · Official site

Indexed episodes, last 90 days
9
Latest publication
Sep 29, 2026
Audience
Checking…
Earliest in this view
Jul 7, 2026

Latest episodes

  1. Episode · Sep 29, 2026

    Episode 162: Marketing and comms see AI visibility as significant but are still navigating how to improve it (opens the original)

    Episode notes

    Read excerpt

    Text version of this post: https://www.swordandthescript.com/2026/08/ai-visibility-survey/

  2. Episode · Aug 25, 2026

    Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF (opens the original)

    Episode notes

    Read excerpt

    Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/08/turn-marketing-off/

  3. Episode · Aug 18, 2026

    Episode 160: A theory on why B2B marketing requires so many darn customer touches today (opens the original)

    Episode notes

    Read excerpt

    Text version of this post, which has links to all the citations and resources mentioned on this episode: https://www.swordandthescript.com/2026/08/b2b-marketing-touches/

  4. Episode · Aug 11, 2026

    Episode 159: International travelers to the World Cup remind Americans to be grateful (opens the original)

    Episode notes

    Read excerpt

    Text version of this post: https://www.swordandthescript.com/2026/07/world-cup-americans/

  5. Episode · Aug 7, 2026

    Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu (opens the original)

    Episode notes

    Read excerpt

    Text version of this post: https://www.swordandthescript.com/2026/07/ai-visibility-marcom/

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