The B2B Marketing and PR podcast
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Episode 162: Marketing and comms see AI visibility as significant but are still navigating how to improve it (opens the original)
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Text version of this post: https://www.swordandthescript.com/2026/08/ai-visibility-survey/
Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF (opens the original)
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Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/08/turn-marketing-off/
Episode 160: A theory on why B2B marketing requires so many darn customer touches today (opens the original)
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Text version of this post, which has links to all the citations and resources mentioned on this episode: https://www.swordandthescript.com/2026/08/b2b-marketing-touches/
Episode 159: International travelers to the World Cup remind Americans to be grateful (opens the original)
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Text version of this post: https://www.swordandthescript.com/2026/07/world-cup-americans/
Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu (opens the original)
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Text version of this post: https://www.swordandthescript.com/2026/07/ai-visibility-marcom/
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