HeyJaredThe B2B Engagement
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs.
- Indexed episodes, last 90 days
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- Jul 16, 2026
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- Jul 16, 2026
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Why Buyer Enablement is the New Sales Enablement in the AI Era (Solidigm) (opens the original)
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How is AI reshaping B2B storytelling as attention spans shrink and buyers turn to AI instead of search? Join Scott Shadley, Director of Storage Planning and Pathfinding at Solidigm, for a candid discussion on how generative AI is forcing B2B storytelling to evolve — and why static PDFs and "speeds and feeds" no longer cut it. In this episode, we'll explore: How Scott's engineering background and MBA combine to shape empathetic, technically credible engagements across engineers, procurement, sale
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