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The Average Entrepreneur

Business-building help for the average entrepreneur. Nothing about VC funding, pitch decks, or hyper-growth startups. Just education & encouragement for the rest of us.

Newsletter · By Jerry Everett · Official site

Indexed issues, last 90 days
6
Latest publication
Sep 26, 2026
Audience
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Earliest in this view
Jul 15, 2026

Latest issues

  1. Issue · Sep 26, 2026

    How to ask "The Five Whys" - The Art of the Ask (opens the original)

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    First, a background for those Average Entrepreneurs who have not heard of “The Five Whys”:“Sakichi Toyoda developed the Five Whys within the Toyota Production System as a lightweight way to trace problems back to their root cause by repeatedly asking “why.” It became popular in the startup world through Eric Ries’s The Lean Startup, valued for diagnosing failures without heavier root-cause frameworks.”1<a class="image-link image2" href="https://images.uns

  2. Issue · Sep 19, 2026

    AOx3 - The Art of the Ask (opens the original)

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    When a first responder arrives on the scene of an accident with casualties, they ask a series of questions to establish the orientation of those involved. They use the following framework:Person — do they know who they are?Place — do they know where they are?Time — do they know the approximate date/time?Event — do they know what happened leading up to the incident?Respondents are reported as Alert and Oriented x3” (AOx3) — sometimes x4 if the event is included. <div class="subs

  3. Issue · Sep 12, 2026

    First, Set the Context. (The Art of the Ask) (opens the original)

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    I was reminded this week of the importance of context. It’s a prerequisite to asking good questions. Often, we find ourselves in an asymmetric power relationship. Asymmetric means that there is no equal relationship between the parties. This may be in an employment relationship, a partnership or within a structure of society. The Average Entrepreneur is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.<form cl

  4. Issue · Sep 4, 2026

    A Birthday Ask (opens the original)

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    Today is my birthday. So indulge me in an “ask”: “I’d like all of you to pause for a moment, you wretched weaklings, and take stock of your miserable existence.” That jarring question was attributed… Read more

  5. Issue · Jul 17, 2026

    Finding the Trigger (opens the original)

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    If you’re an Average Entrepreneur, you’ve been indoctrinated to love the problem. Not your solution.I repeated that mantra for many years. Now, I think there’s something more important.You need to fi… Read more

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