HeyJaredThe Avenue Edit
By Saffron Avenue: Brand strategy and design insights from a 15-year veteran designer... plus the real, unfiltered journey of running a solo design studio, adopting AI, raising a baby & toddler, and building a life in our country home.
- Indexed issues, last 90 days
- 8
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 14, 2026
Latest issues
Am I Good Enough to Charge $15k for Branding? (opens the original)
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I’m just going to jump right into it :) I have the hardest time sending proposals.I’ve been doing this for 14+ years.. with features in books & magazines, various awards, hundreds of custom projects, and even some big clients {LoveShackFancy, Pierson Fode, Brunello Cucinelli, Chris Bosh, Katrina Scott, etc}. Yet, I still get that weird, quite uncomfortable feeling when I sit down and create a $15,000 branding proposal.<p style="
A $3,000 Miscarriage Bill That Made Me Re-Think Traditional Health Insurance (opens the original)
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We were raised to believe that going uninsured was pretty much one small step away from financial ruin. One accident or one diagnosis and you’d lose everything. Part of that is true, but part of it is also a lot of fear. The monthly premium was the golden ticket between your family and a disaster, so you paid it, no matter what. I believed that for fifteen years.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!F1Gv!,f_auto,q_auto:good,fl_progressive:stee
Creating a Floral Atelier & Café You Can’t Quite Forget (opens the original)
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I have been busy updating my portfolio and thought I’d share a little bit here too.. so, let’s dive in!<img alt="Image item" class="sizing-normal" height="1820" src="https://substackcdn.com/image/fetch/$s_!Ggei!,w_1456,c_limit,f_auto,q_
From Pin to Palette: A New Tool to Build Your Brand's Color Story ;) (opens the original)
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Since building the Pinterest Inspiration tool, I figured I’d try my hand at a color tool too ;) I’m calling it The Palette Studio.The idea is that, for anyone working through my Brand Style Workbook and using the Pin tool, the next step is to hone in on your brand color palette.With the tool, you can submit your:Brand workbook PDF</l
Where I Actually Find Website Inspiration {Plus 9 Sites I Saved} (opens the original)
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Some may ask, “Do people still need a website?” Well, I’m still very much a believer that you definitely need one {cough-cough because Substack and Instagram could shut it down tomorrow}. So, creating a website that is unique to you, your industry, and your product/offering is super important. Being a designer myself, I like to look at various things for inspiration beyond just Pinterest. I’ll look at editorial layouts, packaging inspiration, marketing campaigns, a film’s title sequence, signage
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