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The Authentic Legal Professional

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Newsletter · By Aaron Baer · Official site

Indexed issues, last 90 days
11
Latest publication
Sep 29, 2026
Audience
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Earliest in this view
Jul 22, 2026

Latest issues

  1. Issue · Sep 29, 2026

    Teaching Best Practices to New Hires (opens the original)

    Excerpt · Neutral tone

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    We’ve been growing our team like crazy at Renno & Co, and we’ve hired 20+ people in the last year.Recently, we did another round of hiring. I had three more people join my team, and two join a different team.As I was going through the onboarding process, I was reminded of how atypical our process is and how much other law firms could benefit from understanding what we do.One of the fun things about our firm is that we are fully remote.When I was onboarding our new hires, I was dealing with five

  2. Issue · Sep 22, 2026

    How Lawyers Approach Most Files Completely Wrong (opens the original)

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    I’ve started to realize most lawyers tend to think in a very linear way, and that causes so many problems on files and so many delays that lawyers don’t even seem to realize.I am an extreme non-linear thinker, likely due to my extreme neurodivergence.But, it turns out this is incredibly helpful on files.I was working on a deal recently, and at the LOI stage, I said to our team, “I can see pretty much the whole deal in my head.” The reality is that - very early in the process of any file - I can

  3. Issue · Sep 15, 2026

    What Great Customer Service Looks Like in the Legal Profession (opens the original)

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    About a year ago, I ran a session at our firm based on the book Unreasonable Hospitality.I recommend this book to everyone who works in a service-based industry because the book is all about the client perspective and how to create a really great client experience.We saw an example of this recently on a file where I was helping one of our other teams with a client.They were trying to make the client’s life easier. They’ve come a long way, and I would argue they’re already much better at this stu

  4. Issue · Sep 9, 2026

    Crappy Client Service, and Stories from other Industries (opens the original)

    Excerpt · Critical tone

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    I had an absolutely infuriating experience with a Canadian company recently, and it made me reflect on what it must be like for clients in the legal industry.To zoom out, every single person I dealt with at this company was incredibly nice.However, I was not nearly as nice as they were, because I was incredibly mad.My customer experience was terrible, and I found myself thinking: “How can every person I deal with be so nice, yet no one seems to understand how terrible the overall experience has

  5. Issue · Sep 3, 2026

    The Realities of Scaling a Legal Practice (opens the original)

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    I was on a call with the person in charge of lawyer development at a big firm the other week.They had a couple of partners who needed some help.Both were thriving on paper: they had large books of business, their clients loved them, and plenty of new clients wanted to work with them.The problem was that they were growing really quickly.We are talking about books of business that had doubled in size or were on track to double.The partners had started to realize, “Wait a second. I need some help!”

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