HeyJaredThe Art of the Brand
Welcome to the 1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding.
- Indexed episodes, last 90 days
- 14
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook (opens the original)
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This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s playbook shows what happens when you stop treating creators like a tactic and start treating them like the core of the business. In this episode, we explore: ■ The Creator‑First Flip: How Bloom stopped asking “How do we make TikTok Shop work for our brand?” and sta
The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns (opens the original)
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Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants reinventing themselves to the rise of creator‑driven culture, brand strategist Camille Moore and business strategist Phillip Millar break down how we buy, behave, and belong. It’s the Art of the Brand! In
How Brands Destroy Years of Equity (opens the original)
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Some of the world’s most recognizable brands are starting to look a little less distinctive. Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The US Open opened the door to creators and discovered that attention comes with less control than it used to. Huda Beauty is trying to move past controversy, while Vogue faces a very different challenge: what happens when the person who made the brand what it is e
Outrage Culture Is Killing Great Advertising (opens the original)
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This week's episode is about what happens when outrage travels faster than context. We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with Callaway about a golfer becoming dangerously obsessed with his driver. A few seconds were clipped, reframed as domestic violence, and suddenly the internet was furious. Callaway pulled the campaign, apologized, pledged $1 million to women's golf, and left the smalle
Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online (opens the original)
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This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real. And fittingly, that's the thread running through this week's conversation: what's real, what's manufactured, and can consumers still tell the difference? We get into the Nantucket store that declared war on influencers, Nara Smith rejecting the "trad wife" label that help
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