HeyJaredThe Art of Positioning
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star?Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.The Art of…
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 21, 2026
Latest episodes
Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany) (opens the original)
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Your business has been around long enough to earn trust. But the audience that got you here is changing. And the next one may not care about the things that made you successful in the first place. So what do you do? Keep playing it safe until relevance quietly erodes? Or panic, rip up the brand, and leave loyal customers wondering who the hell you have become? This week, Beatrice is joined by Michael König — who has led design and product inside heritage brands including Bang & Olufsen and Royal
Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers (opens the original)
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You shake hands. You're excited. You've both got ideas, big plans, and every reason to think it'll work. Then one person starts doing more than the other. Someone stops saying what they actually think. Decisions get made without a proper conversation. And before anyone calls it a problem, the business is already pulling apart. Scherrie L. Prince is a trial attorney. Her own first business ended on a handshake with nothing written down, and her partner signed his share over to his wife, who then
Good at Everything, Priced Like It | Christine Slocumb (opens the original)
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Christine Slocumb can do just about anything for anyone. Which is how she ended up spending five years at the same revenue, the same margin, and everyone telling her the agency looked great. She'd built Clarity Quest into one of the top healthcare marketing agencies in the US, and every client on the books wanted her, personally, on every call. Which is lovely right up until a premier healthcare brand turns up, the exact work you built the place for, and you have to tell them no because nobody's
Built Around One Brain: Avoid Team Burn Out | Alexis Frank & Mark Sones (opens the original)
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Most businesses are built around one kind of brain. Usually yours as the founder, and then wonder why their top performers burn out, go silent, or check out while still technically doing their job. In this episode, we get into what happens when neurodivergent minds hit systems that were never built with them in mind, and what it takes to build a business that works for the humans inside it. We're joined by Alexis Frank, creator of Governance by Design, and Mark Sones, autistic ADHD leader turned
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