The Art of Influence
The Art of Influence is an inside look into how brands influence consumers in the age of social media and creators - from the mind of Creator Economy expert Keith Bendes
- Indexed issues, last 90 days
- 12
- Latest publication
- Oct 1, 2026
- Audience
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- Earliest in this view
- Jul 13, 2026
Latest issues
Meta, YouTube and TikTok events all focus on AI (opens the original)
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<img alt="" class="sizing-normal" height="788" src="https://substackcdn.com/image/fetch/$s_!nHtE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6443fe1a-b8df-4a3b-857a-6ab0e47c67f4_940x788.png" w
Is organic social now pay to play? (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!3eIf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F78f0bbb1-5bfa-4abf-bb11-141d51d34b14_1536x1024.pn
Breaking down Dr. Squatch’s nine-week competition (opens the original)
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IShowSpeed is one of the biggest names in streaming. If you are going to forge a partnership with him, it’s going to cost a pretty penny. And so you better come with an A+ strategy to make the dollars go far. Dr. Squatch understood the assignment with their recent Speedrun: Million Dollar Mission campaign, which is a nine week competition distributing over $1 million in cash prizes. Check out the website with all the details here. <a class="image-link image2 i
The Chicago Bulls schedule release video is next level (opens the original)
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Regardless of your fandom or interest in sports, the annual schedule release videos that sports teams have been releasing has become such an amazing tradition. The creativity is off the charts. If you want to go down a rabbit hole and watch all the NFL videos from the season that’s about to start here you go, and I would encourage starting with the Cleveland Browns. I’m personally a Jets fan and unfortunately their schedule release video is probably better than their play is going to be this yea
What’s with all the unforced brand errors? (opens the original)
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I don’t know what’s going on right now, but we are seeing an unprecedented number of brand mishaps that have turned into PR nightmares. <img alt="" class="sizing-normal" height="1029" src="https://substackcdn.com/image/fetch/$s_!UkeG!,w_1456,c_limit,f_au
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