HeyJaredThe Application with Allison Turcio
The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
Ep. 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget (opens the original)
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Traditional higher education advertising is losing its cutting edge, and prospective students are tuning out polished, corporate-sounding enrollment pitches. Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students. Cinnamon and Emily reveal the inner workings of KSU’s highly successful, social m
Ep. 103: How to Design Student Experiences That Build Confidence (opens the original)
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Most colleges say they're personalizing the student experience, but what if they're just making their marketing more relevant? Nathan Monk, Co-founder at Prospectus Plus, argues that higher education has confused personalization with relevance. In this episode, he explores why that distinction matters and shares practical ideas for creating recruitment experiences that help prospective students navigate one of the biggest decisions of their lives with confidence.
Ep. 102: Building a Transfer-Affirming Institution (opens the original)
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Transfer students represent one of the biggest enrollment opportunities in higher education, yet many institutions still treat them as an afterthought. In this episode, Allison sits down with Jaime Smith, author of The Complete Guide to College Transfer, to discuss what transfer students actually need from colleges and universities. Jaime explains why institutions should move beyond being merely "transfer-friendly" and instead strive to become transfer-affirming, creating experiences that suppor
Ep. 101: Why Strategy Should Come Before Tools (opens the original)
Ep. 100: What 99 Conversations Taught Me About Enrollment Marketing (opens the original)
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For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions
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