HeyJaredThe Answer Economy
Consumers aren’t navigating brands—they’re asking AI for answers. And those answers increasingly determine who gets chosen and who gets left out. Coming soon in print (Wiley Business Publishing).
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 27, 2026
Latest issues
Who Made the Answer Trustworthy? Why “Trust Contribution” Matters (opens the original)
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<img alt="" class="sizing-normal" height="807" src="https://substackcdn.com/image/fetch/$s_!P-Hc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa7e33336-d7c5-4ca6-8fca-9aec341e6b5b_2260x1252.pn
Who Gets Credit for a Trustworthy Answer? (opens the original)
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<img alt="" class="sizing-normal" height="734" src="https://substackcdn.com/image/fetch/$s_!TUAy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8650110f-b551-4858-adb5-bf07f45bbd84_1774x894.hei
Launching The Answer Economy: 10 Actions to Ignite Personal and Business Transformation (opens the original)
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<img alt="" class="sizing-normal" height="762" src="https://substackcdn.com/image/fetch/$s_!34vh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cbf0dfe-d26f-48c4-8a2e-3295ff07091e_1734x907.png"
The Great AI Backlash Has Begun—and Brands Should Pay Attention (opens the original)
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<img alt="" class="sizing-normal" height="472" src="https://substackcdn.com/image/fetch/$s_!hxri!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7a3838b-797d-4570-97fa-a001c42ec1ef_841x472.png" w
Five Truths About Answer Engine Optimization (opens the original)
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<img alt="" class="sizing-normal" height="614" src="https://substackcdn.com/image/fetch/$s_!hbT7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F028f61b3-9149-4ab9-a29f-dd337c4d15b6_1094x614.png"
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