The AI Sales Lab
I test every AI tool and tactic for sales. I share what actually moves the number, not just what sounds good on LinkedIn.
- Indexed issues, last 90 days
- 2
- Latest publication
- Jul 15, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest issues
We bought Gong to take better notes. It told us why customers leave. (opens the original)
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An AI notetaker is supposed to save you time. Ours cost more than anything else in our stack, and after six months I can tell you it saved us almost none. What it did instead: it told us why customers were leaving, weeks before any of them said a word about it. That’s the strange thing about AI for sales. You buy it for one job, and the value shows up somewhere you weren’t looking.(This post is not sponsored by Gong)🎯 THE ONE THING We bought Gong to save time. It handed us a diagnosis instead.We
My Gong data agrees with 5 GTM leaders I’ve never met (opens the original)
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We’ve been recording sales calls for a while now. For most of that time they just sat there, backup in case a deal went sideways. Yet two months ago I finally sat down and mined three months of them properly. What came out wasn’t a hunch confirmed. It was 3 objections I didn’t know we had, and a pattern in 90 closed-lost deals that five other GTM writers have apparently been circling all month too.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!9Nsv!,f_
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