HeyJaredThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 23, 2026
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- Earliest in this view
- Jul 27, 2026
Latest episodes
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent (opens the original)
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If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader? While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It’s about reallocating your most valuable resource—your team’s strategic thinking—to where it can have the greatest impact. Today, we're going to talk about the shift from AI as a tool to AI as an autonomous agent. We'll exp
Thryv's Patricia Rollins on what enterprise leaders can learn from small business (opens the original)
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Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI? Agility requires not just adapting to change, but also understanding the forces driving it at every level of the market. This includes recognizing how the barriers to entry for starting and scaling a business have fundamentally changed. Today, we're going to talk about the powerful, often overlooked engine of the economy: small business
Georgia-Pacific's Jason Ippen on the intersection of brand creativity and AI (opens the original)
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"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth? Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic. Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We’ll explore: - Why brand distinctiveness becomes a critica
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