HeyJaredThe Agency Leadership Podcast with Gini Dietrich and Chip Griffin
Gini Dietrich and Chip Griffin explore the highs and lows and ins and outs of running an agency.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 10, 2026
Latest episodes
ALP 316: Agency owners need to manage AI like employees (opens the original)
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AI has evolved enough now that one-shotting entire deliverables is tempting, and many people online claim to be doing just that. In this episode, Chip and Gini discuss why that’s a bad idea, and how you can train your AI tool to give you less slop-like content. Chip is fed up with receiving one too many pieces of material with no human thought applied to them, not in preparation, not in editing, not even in the decision to hit send. His take on the broader one-shotting trend is that when the res
ALP 315: The top two traits for new agency hires (opens the original)
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If you’re screening candidates on experience or technical skills, you may be making a mistake. In this episode, Chip and Gini make the case that curiosity and problem-solving are the two traits that separate great hires from mediocre ones, and neither one can be taught from scratch. Most agency skills, from writing a press release to running Google Ads to using AI tools, can be picked up on the job. Curiosity and problem-solving are different: people either arrive with some baseline capacity for
ALP 314: Agency owners need to get their hands dirty with AI (opens the original)
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Some advisers are telling agency owners they don’t need to know AI all that well themselves. They suggest owners go deep on AI for a month or three, then pass the day-to-day to the team and move on with life. In this episode, Chip and Gini explain why that’s backwards, and how owners who step back from AI are making a mistake. Chip’s argument is that AI doesn’t fit the usual delegation model because it’s moving too fast and touching too much of the business to hand off after just a few months of
ALP 313: The audience has (and always will) matter most for PR and marketing leaders (opens the original)
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In this episode, Chip and Gini dig into what's stayed constant across their combined decades in PR and marketing. Continue Reading → The post ALP 313: The audience has (and always will) matter most for PR and marketing leaders appeared first on FIR Podcast Network .
ALP 312: Managing “Shadow AI” at your agency (opens the original)
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In this episode, Chip and Gini walk through the risks of your team using Shadow AI and how to respond without overreacting. Continue Reading → The post ALP 312: Managing “Shadow AI” at your agency appeared first on FIR Podcast Network .
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