HeyJaredThe Agency Advisory
A round up of thought leadership posted by leaders, founders, M&A advisors, and HR experts with the intention of helping others navigate the often tricky waters of comms & digital agency management.
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- Sep 21, 2026
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- Jul 6, 2026
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When expertise becomes cheap, judgement becomes expensive (opens the original)
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OverviewThis issue of The Agency Advisory centres once again around AI but reflects the indisputable fact that we are seeing the industry conversation beginning to move beyond AI itself.What we’ve always known is that clients pay for expertise, confidence and better decisions. They are not paying for technology they can bring in-house. As AI makes generic capability more widely available, the premium increasingly shifts towards focus, commercial judgement, strategic counsel and leadership. This
Growth isn’t broken. Your systems are. (opens the original)
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A preambleThis is issue 93 of The Agency Advisory and I’ve used the summer break to reconsider its format and production. It likely won’t come as a surprise that I’ve been experimenting with Copilot and Microsoft Lists to shake things up a little bit. Hence this first issue of the Autumn term follows a different flow to what went before. I’m always open to feedback, particularly as I’ve leant heavily on Copilot as my Editorial Assistant!Overview:Of the posts that have caught my eye ove
Dirty words, fragility, confidence & happiness (opens the original)
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This is the final issue of The Agency Advisory before I take a break for summer, returning in early September. And what an issue it is!There are strong words on why sales needs a rebrand and on why confidence is holding back profitability improvements. There’s a checklist of symptoms that might suggest your agency is in a more fragile state than you think, and why marketing is not business. development.Chuck in a couple of reposts and a list of 15 contributors who I will continue to follow close
Performance, marketing, lots of AI & financial KPIs (opens the original)
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A genuinely exciting issue this week! I’ve had a lot of fun pulling together some really insightful content that’s been shared this past fortnight. And as I head back from a long weekend in Galway, I’m hoping we can drive the debate forward on topics including agency performance, marketing investment, selling against the backdrop of AI, rate card management and agency KPIs. Add a summary from the two recent and rather brilliant AI For PR events, and you have a feature rich issue #91.Special than
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