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The ABCs of B2Bs

I'm NOT a business coach: These are the true stories and lessons I've learned the hard way through a decade+ of running my niche, service-based business-to-business consulting firm.

Newsletter · By Rachael Wonderlin · Official site

Indexed issues, last 90 days
10
Latest publication
Sep 27, 2026
Audience
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Earliest in this view
Aug 2, 2026

Latest issues

  1. Issue · Sep 27, 2026

    SCAM ALERT: I did a double-take (opens the original)

    Excerpt · Critical tone

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    Aaaaand just when you think you know about every scam out there, a new one pops up. Here’s a quick rundown of the “latest and greatest” in scammer approaches:Someone “famous” or notable will approach you via email for an interview—except, it’s not them, it’s someone using a Gmail address and posing as this person. If you make the mistake of not looking hard enough at the email address, you schedule a call with their “tech person” to get your software r

  2. Issue · Sep 20, 2026

    The BEST thing I ever did for my business (opens the original)

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    It was March of 2020 and it had become clear, very quickly, that all of my clients were pausing their contracts. My clients are senior living companies, and while senior living is a 24/7 business, the confusion and panic surrounding what was going to happen had taken hold. Nobody was concerned about their dementia care programming and education. (Frankly, they should’ve been thinking even harder about their dementia care communities, but I knew that was off the table.)I found myself wondering if

  3. Issue · Sep 17, 2026

    Crush The Close (opens the original)

    Excerpt · Neutral tone

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    Are you new to the B2B dementia consulting market and struggling to get consistent clients on your books? Maybe you’ve been working as a consultant for a bit, but haven’t quite landed on how to package and present your offers? Perhaps the thought of making a follow-up call to that prospect makes you want to lay down and take a nap, instead?I’ve got you covered.“Highly recommend ‘Crush The Close’ for my solo/entrepreneur friends working B2B. She’s no BS and hilarious, and she’s actually built a r

  4. Issue · Sep 13, 2026

    "That's not a real job." (opens the original)

    Excerpt · Critical tone

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    Part of my capstone project for graduate school involved me meeting with people in my field.For my first interview, I’d somehow become connected with a woman from a home care company who tried to sell me candles during the interview (more on that here).The second interview went just as poorly, although it didn’t involve me being pitched on candles. I was more hopeful, too, because this one was with a real physician: someone who worked day

  5. Issue · Sep 6, 2026

    Sarah Edmondson on Love Bombing, Sunk Costs, and Why "You're in a Cult" Never Works (opens the original)

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    In this bonus episode, host Rachael Wonderlin sits down with Sarah Edmondson, NXIVM whistleblower, star of HBO’s The Vow, and co-host of the podcast A Little Bit Culty, to talk about her new book with husband Anthony “Nippy” Ames, A Little Bit Culty: Navigating Cults, Control and Coercion. Where her 2019 memoir Scarred told the story of getting in and getting out, this one is the field guide she wishes she’d had: the book that would have kept her from signing up in the fir

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