HeyJaredThe 2% Club by Rach Hirsch
The business of wellness—decoded. For savvy investors, thoughtful founders, and wellness lovers seeking smart insights on trends, deals, and the future of well-being.
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 27, 2026
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- Jul 19, 2026
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Has The Wellness Rebellion Begun? (opens the original)
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A few weeks ago, I was at a dinner that could not have been more wellness if it tried.And at the end of the night, one of the most disciplined women I know walked outside, pulled a pack of cigarettes out of her bag, and lit one.Nobody said anything. In fact, another friend asked if she could have one. (even after living in Europe, my jaw still hit the floor…)I’ve been thinking about that moment ever since. Not because I think smoking is suddenly back. But because of the look on her face…It was t
What's About To Win In Fitness? It's Not What You're Thinking... (opens the original)
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A few months ago, a major fitness conference in Europe reached out and asked me to speak about “what’s next in fitness.”I assume they were expecting Pilates. Pickleball. Hyrox. Something involving a reformer I hadn’t heard of yet.Instead, I told them I wanted to talk about run clubs and hiking groups, and I suspect that was not what they had in mind.But I am me, so naturally I shared the data: Hiking clubs grew 5.8x on Strava in 2025Running clubs grew 3.5xClub activity overall nearly quadrupledA
Three places I want you to go with me next year... (opens the original)
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There is a very specific moment that happens on my retreats.It’s usually somewhere between the second glass of wine, a dinner that has gone on far longer than planned, and the realization that nobody has any idea what time it is.Someone looks around the table and says some version of:“Wait. How did we become friends this fast?”And I just smile, because I’ve watched this happen over and over again.This year, we went to Sayulita, Mallorca and Desert Hot Springs.<a class="image-link image2 is-viewa
The Dark Side of Wellness Nobody Talks About (opens the original)
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This week is a little different, a little rogue, and maybe a little risky, but I think it needs to be talked about.Because I have spent enough time inside the fitness industry to know that sometimes the prettiest brands have the ugliest spreadsheets.I learned that at Xponential.I learned it running my own studios.And lately, I’ve been watching a story unfold that is basically a case study in everything that can go wrong when financial engineering meets four walls.I’m not going to name the compan
We’re About to Enter Phase II of GLP-1s. And It Changes Everything. (opens the original)
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I think we’re still thinking way too small about GLP-1s.Which is a slightly ridiculous thing to say about a category that has already reshaped pharma, weight loss, telehealth and approximately every dinner conversation in Los Angeles.But hear me out.A few months ago, we published our GLP-1 Economy white paper because I couldn’t stop thinking about everything these drugs would change outside healthcare.If millions of people suddenly eat less, drink less, lose significant amounts of weight and thi
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