The $1 Million Copywriting Formula
I teach copywriting at the highest level. Direct mail, email, funnels, VSLs. My copy has sold over $100 M and proven itself in thousands of split run tests. Free readers get a few high level persuasion tips. Paid subscribers get them all.
- Indexed issues, last 90 days
- 2
- Latest publication
- Aug 8, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 7, 2026
Latest issues
The Invisible Persuasion inside my $100 million promotions... (opens the original)
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Fellow Copywriter,I want to show you something.Take any winning ad — mine or anyone else’s — and read it start to finish.It flows. It pulls you along. By the time you hit the order button, saying yes feels like the most natural thing in the world.And that’s exactly the problem.Because a winning ad is designed to hide its own machinery.I call it Invisibl… Read more
The Grandfather Who Never Existed (opens the original)
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There’s no such person as the grandfather who wrote The Great Retirement Betrayal<img alt="" class="sizing-normal" height="1426" src="https://substackcdn.com/image/fetch/$s_!6HHd!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bf282b1-b9f4-4290-a4d7-8b57894e
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