HeyJaredThat's What I Call Marketing
Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by…
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 7, 2026
- Audience
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- Earliest in this view
- Jul 6, 2026
Latest episodes
TWICM 214: James Hurman Future Demand, Making the Commercial Case for Brand Investment (opens the original)
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James Hurman, author of Future Demand and co-founder of Tracksuit, joins That’s What I Call Marketing to explain how brand building creates future demand, how performance marketing converts current demand and why marketers need both to drive sustainable growth. This episode offers a practical way to understand how advertising really works, how to build the internal case for brand investment and how marketers can move an organisation beyond a performance-only mindset without betting everything on
S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi (opens the original)
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Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand? In this season opener for Season 5 of That’s What I Call Marketing , Conor Byrne is joined by Wael Jabi , KitKats Global Head of Marketing at Nestlé, for a deep conversation about brand judgement, consistency, partnerships, and the decisions that quietly shape long-term growth. Wael’s career spans Leo Burnett, Procter & Gamble, and Nestlé, and the discussion moves well beyond surface-level
TWICM 212: Canva B2B CMO on B2B Marketing, Enterprise Growth and Building Demand (opens the original)
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Meghan Gendelman, CMO, B2B at Canva, joins That’s What I Call Marketing to discuss B2B marketing, enterprise growth, building demand and how Canva is taking a hugely successful product-led business further into the enterprise. This conversation gets into what building a B2B growth engine actually requires: understanding customers, combining product-led and sales-led growth, building brand before buyers enter the market, using data properly and working out where AI genuinely adds value. In this e
TWICM 203: Julia Linehan on PR, AI Search and Why Amplification Matters (opens the original)
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Julia Linehan, Founder and CEO of The Digital Voice, joins That’s What I Call Marketing to discuss Cannes Lions, the changing role of PR, AI search, trusted sources and why amplification matters for marketers today. This episode explores how brands, agencies and marketing leaders need to think about discoverability in a world where search, AI, content and credibility are all changing at pace. In this episode, we cover: – Why The Digital Voice describes itself as an amplification partner, not a t
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