HeyJaredThat Western Life
A podcast dedicated to 50% rodeo and 50% other with "other" being defined as farming, ranching and the western lifestyle. Join hosts as they break down rodeo standings and rules, as well as interview breaking edge industry personnel in the natural resources industry.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Ep. 135 - Razieme Iborra and The Making of a Western Creative Director (opens the original)
Ep. 134 - Food Systems, Community Power, and the New Face of Agriculture with Rizpah Bellard (opens the original)
Read excerpt
In this episode of That Western Life , Katie sits down with Rizpah Bellard, founder of Nova Farming, for a conversation that stretches far beyond cattle. Raised on a Black Angus ranch in Northern California, Rizpah has built a career at the intersection of agriculture, education, public health, housing, community development, and food access. Through Nova Farming, she works to close the gap between people and their food system, especially for students and underserved communities who may not othe
Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here's What Actually Worked and How YOU Can Use It Today to See Change! (opens the original)
Read excerpt
That Western Life is officially back, but what actually worked? Katie, Kaycie and Taylie unpack the first month of the Season 7 relaunch, including unexpected social growth, 17 new leads, the content that sparked conversation and the lessons western businesses can apply to their own marketing. The biggest takeaway? Getting attention is only the beginning. The real challenge is turning it into an audience—and building a system capable of sustaining the growth. From social growth and podcast downl
Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior (opens the original)
Read excerpt
In this episode of That Western Life , Katie Schrock speaks with Dr. Emily Melchior , a cattle scientist, Zoetis outcomes research lead for ruminants and equine, and Cowgirl 30 Under 30 honoree. Her work sits at the intersection of animal health, applied data science, and the increasingly global economics of livestock production. Melchior's trajectory—from a horse-focused upbringing in suburban America to a PhD in animal science at New Mexico State University—offers a case study in how modern ag
Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles (opens the original)
Read excerpt
Western heritage is easy to romanticize. But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and the pressure to protect the name while still moving the business forward. That is what makes Adam Trenk's role with Genuine Billy Cook Saddles so interesting. Billy Cook is not just another saddle brand. It carries history, craftsmanship, and deep credibility in the western industry. For generations,
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.