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That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, APR, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners.

Podcast · By thatsololife · English · Official site

Indexed episodes, last 90 days
12
Latest publication
Sep 21, 2026
Audience
Checking…
Earliest in this view
Jul 6, 2026

Latest episodes

  1. Episode · Sep 21, 2026

    How to Solve the Gap Between What Clients Say and What Audiences Believe with Kaitlin McCready (opens the original)

    Episode notes

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    Kaitlin McCready has had many communication lives but the through line across all of those chapters is the same problem: the gap between what an organization says and what its audience actually believes, understands, or acts on.

  2. Episode · Sep 14, 2026

    Is Now the Time to Consider Fractional PR? (opens the original)

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    Over the years, we have seen our fair share of creative titles, but does the Fractional title in Communication roles have longevity?

  3. Episode · Sep 7, 2026

    Why Solo PR Pros Should Plan for Micro Retirement Now (opens the original)

    Episode notes

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    Unlike burnout, micro retirement is a planned business response and not a crisis break. It is a deliberate, designed pause that you build into your practice before you need it, the same way you build a financial runway or a contract clause.

  4. Episode · Aug 31, 2026

    Beat the Economy By Breaking into a New Industry (opens the original)

    Episode notes · Positive tone

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    Episode 354 is a practical guide to breaking into a new industry when your current one has stalled. This episode is for the practitioner who is sitting in a dry sector right now and needs real steps to take.

  5. Episode · Aug 24, 2026

    How Two Indie PR Pros Delivered 170,000 Attendees and Daily Media Coverage for the World Cup (opens the original)

    Episode notes · Positive tone

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    Mitch Leff and his colleague Kim Speece were engaged to work on a 34-day World Cup Campaign for Decatur. Eighteen months later, the two Solo PR Pros had delivered 170,000 attendees, daily media coverage for every single day of the World Cup, international press from Japan’s Asahi Shimbun, features in Southern Living and Garden & Gun, and the best sales month in 29 years for one of Decatur’s most beloved bars.

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