HeyJaredTen Speed Sessions
Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing.
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Session #13 - DATA STUDY - What AI Cites for B2B Evaluation-Stage Prompts (opens the original)
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Nate and Kevin dig into Ten Speed's latest research report on LLM visibility, breaking down over 7,000 citations across 220 evaluation-stage prompts to see what AI models actually cite when B2B buyers are deep in the consideration phase. The results challenge the popular narrative around Reddit and third-party content: brand-controlled content (product pages, articles, homepage) dominates citations, making up 88% of what gets cited at this stage. From there, the conversation shifts to the practi
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