HeyJaredTen Golden Rules Internet Marketing for Law Firms Podcast
Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast.Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
214: Scaling a Law Firm with Authenticity - Meet Melone Hatley Family Lawyer Charles D. Hatley (opens the original)
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Sustainable law firm growth rarely comes from one breakthrough tactic. It comes from consistently improving the fundamentals that make the business stronger. Jay Berkowitz speaks with family lawyer Charles D. Hatley of Melone Hatley about scaling from a small practice into a firm with 12 locations across five states. Charles shares the principles behind that growth, including disciplined cash management, local SEO, authentic branding, community involvement, client feedback, data-driven decision-
213: IMFLF213 - Building a Smarter LinkedIn Approach for Busy Lawyers with LinkedIn Strategist Jennifer Darling (opens the original)
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LinkedIn can become a powerful business development tool without becoming a second full-time job. Jay sits down with LinkedIn coach and longtime advertising professional Jennifer Darling about a practical system for busy lawyers and professionals who want to build visibility, relationships, and authority online. Jennifer breaks LinkedIn into three core areas: profile, people, and posts, showing how each can support referrals and business growth. She explains how to make a profile more client-foc
212: L.A. Perkins Author of Why Brand Protection Matters with Trademark and Brand Protection Strategies for Law Firms (opens the original)
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A strong brand can become one of a law firm’s most valuable assets, but failing to protect it can create expensive problems as the business grows. Jay Berkowitz speaks with L.A. Perkins of Perkins Law - Brand Protection, author of Why Brand Protection Matters , about the decisions business owners should make before investing heavily in a name, slogan, logo, or other intellectual property. L.A. explains the differences between trademarks, copyrights, patents, and trade secrets, what preliminary s
211: Click. Call. Convert. Client. Jay Berkowitz on Turning Google PPC and LSA Clicks Into Signed Law Firm Clients (opens the original)
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Click. Call. Convert. Client. Paid Search - Local Service Ads - LSA and Pay Per Click - PPC still works for law firms, but clicks alone do not build a profitable campaign. Jay Berkowitz breaks down the current state of Google advertising in this Ten Golden Rules live webinar, focusing on the full journey from click to call, conversion, and signed client. Using real campaign data, Jay explains how Local Services Ads and PPC perform differently, what firms should measure beyond impressions and cli
210: Optimizing Leads to Signed Clients with Ted DeBettencourt of Juvo Leads (opens the original)
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Getting more traffic is only part of law firm marketing. The bigger challenge is adapting to how prospective clients search, communicate, and decide who earns their business. Jay Berkowitz and Ted DeBettencourt of Juvo Leads turn this dual-podcast conversation into a practical look at the changing path from traffic to leads. They explore what years of A/B testing reveal about conversion, the growing role of text and messaging, how AI is reshaping search and content, and where human interaction s
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