HeyJaredTAPPED IN
Recognizing the content, trends, and products driving today's culture. It's always better to be “in” than “out.”
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest issues
Robots are Crashing Culture (opens the original)
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What’s good, people! Let’s get into this week’s letter:Robots are infiltrating culture- from runways to mixed martial arts. What’s next?Creators are negotiating like TV NetworksWhy Fashion brands should start clipping The creator account dedicated to the World’s largest prankMore ways to use MuseContent formats to try this weekAnd more..FAVORITE CONTENT OF THE WEEKAn amazing project is underway. <a hre
Meta’s Muse Made My Job Easier (opens the original)
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What’s up, everyone! Let’s get into this week’s letter:Meta’s Muse agent made my job easier this week. I’m sharing a few prompts I used to audit content, source creators, and more.The internet is trying to figure out if a viral creator is AI or real. 34 million views in just three days.Apple’s new CEO believes in streamers.Niche is the new mainstream. YouTube’s latest culture report proves it. TikTok is going all in on the comment section. Voice notes, polls, and
The US Open influencer backlash is too much (opens the original)
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What’s good, everyone! Hope you’re enjoying the holiday break—let’s dive into today’s letter, drawing from the latest in culture, brand collaborations, and content:The rise of Aura Farming Battles proves IRL contests are backDyson’s viral $500 Toothbrush and contentThe anti-influencer sentiment at the US OpenCardi B is your favorite celebrity ambassadorTikTok’s multiyear deal with the NFLPoppi using creators to recruit employeesand more! Let’s get it..<h1
Vaseline’s social listening strategy is built to take action (opens the original)
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What’s up, everyone! In today’s newsletter, we’re jumping into the following:Vaseline changed its brand name to Baseline after a Korean skincare creator’s viral pronunciation of its name. The pronunciation went viral, but social listening is the real winner here, and no one is talking about it. This wasn’t luck. It’s part of a much bigger approach Unilever is building around listening to culture and acting on what consumers are already talking about. I break down how social listening can give yo
Nike will pay your rent if you win a street race (opens the original)
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Welcome to TAPPED IN, a weekly newsletter connecting the dots between culture, brands, and content. I’ve been a strategist for well over a decade, building and executing social media & influencer strategies for the major brands in retail and lifestyle. I love culture — it’s the backbone of what I do. And my goal with this newsletter is to help other marketers and creatives extract true signals and insights that they can use to elevate their work. You’ll get a dose of social content I’m seeing to
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