Talking Marketing
Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
S2 Episode 4: Marketing as an Operational Discipline, ft Market Like A Hotshot (opens the original)
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Welcome back to Talking Marketing, this is season 2, episode 4. What happens when two senior technical leaders leave the world of corporate IT and enterprise systems to launch their own scrappy, high-impact marketing ecosystem? In this episode of Talking Marketing , hosts of the Market Like a Hotshot podcast, James Feudo and Jeff deSocio, join us to break down what it really takes to make a mid-career pivot into modern content creation. Drawing from decades of high-stakes corporate leadership, J
S2 Ep 3: Scaling Authenticity: Inside the Full-Suite Agency Model (opens the original)
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Welcome back to Talking Marketing. This is Season 2, Ep 3 Scaling Authenticity: Inside the Full-Suite Agency Model How do agency leaders scale operations, execute strategic acquisitions, and increase production velocity—all without sacrificing the creative quality that built their reputation? In this episode of Talking Marketing , we sit down with Jared Harman , CEO & Co-Founder of The One Group Agency . Jared pulls back the curtain on the operational strategy behind expanding a full-suite agenc
Season 2 Ep 2 - From Users to Advocates: The Art of Community Strategy (opens the original)
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Welcome back to Talking Marketing ! This is Season 2, Ep 2 , From Users to Advocates: The Art of Community Strategy . Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America. In this episode we talk about: The real difference between a community and an audience with a logo What managing co
Season 2 Episode 1: Thinking Like the CMO of Your Accounts: Unpacking Strategic ABM with Sloan Newman (opens the original)
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Welcome back to Talking Marketing. This is season 2, episode 1 . In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based Management." Sloan breaks down exactly how to move away from rigid dashboards and transition toward
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