HeyJaredTake It Personally
Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 10, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest episodes
“I’ll Send You Her Instagram” is the New Referral (opens the original)
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A couple weeks ago on this very podcast, I said referrals are not a marketing strategy. And because nothing is ever black and white in my brain, the second I said it, I thought, “Well… they can be, though.” 😅 Here’s what I realized: referrals haven’t gone away. They’ve gone digital. “I’m going to send you her Instagram” is the new referral. Someone hears your name from a friend, past client, or business owner they trust—and then they go look you up. They binge your Instagram. They read your webs
My Million Dollar Story (opens the original)
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A first-class plane ticket totally changed my life. In May 2023, I was heading to Louisville to spend two days with my business coach when she told me to dress in “one-million-dollar business attire” and start imagining myself as Million Dollar Maddie. Naturally, I was annoyed. But I’m also nothing if not a bit of a rule follower, so I went with it. (And because I’m a Taurus who deeply values luxury and comfort, I upgraded to first class.) That experience made me realize that if I wanted to beco
Complicated Content Is Killing Your Business (opens the original)
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If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hundred times. Somewhere along the way, photographers got the idea that good content has to be complicated—and it’s making Instagram way harder than it needs to be. In this episode, we’re talking about why the content you’re spending the most time creating may actually be hurting your consistency and your results. I’m breaking down
Your Referrals Are About to Run Out (opens the original)
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Getting started as a photographer can feel a little magical. Your friends and family book you, word starts to spread, and clients come in without you having to think too hard about marketing or positioning. But as your business grows, your prices increase, and you want to attract a more specific type of client, those early referrals may not fuel your business the way they once did. That doesn’t mean your work suddenly isn’t good enough or other photographers are better than you. It usually means
Why Photographers Who Are Great at Their Job Still Struggle to Get Clients (opens the original)
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You have invested in your craft. You’ve done the work. Your portfolio is strong. And somehow, it still feels like you’re the best-kept secret that nobody knows about. This is one of the most demoralizing places to be in business because the thing you can point to, your work, isn’t actually the thing that’s broken. At a certain point, the gap isn’t skill. It’s everything happening around the skill. Because as much as we’d all love for great work to simply speak for itself, the market doesn’t auto
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