HeyJaredTake Flight - Spitfire Inbound Podcast
Marketing in today’s economy is tough. Generating high-quality leads that convert into customers is even tougher.Join Motso, Candice, and Julia as they host chats with industry experts, Spitfire team members, and each other about the latest digital marketing trends and topics.
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- Aug 12, 2026
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EP 21: From Data to AI: Making AI Work for Your RevOps Strategy (opens the original)
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Most businesses reach for AI before they've defined the problem it's meant to solve. Brandon Holz says that's backwards. In this episode of Take Flight, Motso sits down with Brandon Holz, Spitfire's Head of Implementation and AI Development, to talk about what actually separates businesses that get value from AI from those that don't. Spoiler: it's rarely the technology. What you'll learn: Why a clearly defined problem and good data matter more than the tool itself Why people, not platforms, are
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