HeyJaredTACOS Tuesday - Amazon Ads Tactics
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 7, 2026
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- Jul 6, 2026
Latest episodes
Ep 87 - Amazon Marketing Cloud : Better Data, Smarter Decisions (opens the original)
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Over 50 brands registered for our recent Amazon Marketing Cloud (AMC) Masterclass, and the replay was originally shared exclusively with those who joined us. But the insights were too valuable to keep behind closed doors. In this 13-minute cut, Hamish Conway and Sebastian Hargreaves take you beyond ACOS and ROAS, using real Amazon brand data to show why understanding what happens after the first sale can completely change the way you think about advertising investment. See how two brands with ve
Ep 86 - The Hidden Cost of Making Amazon Decisions with Incomplete Data (opens the original)
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Are you making the right Amazon decisions or simply making decisions with incomplete data? In this episode of TACOS Tuesday, Hamish Conway explores why metrics like ROAS, ACOS and TACOS only tell part of the story, and how asking better questions can lead to smarter, more profitable growth decisions. Discover how Amazon Marketing Cloud (AMC) can uncover deeper insights into customer behaviour, lifetime value and new-to-brand customers helping brands understand where to invest, which products to
Ep 85 - Prime Day AU 2026 v 2025 Results and Case Study (opens the original)
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What if everything you thought you knew about winning Amazon Prime Day was wrong? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves analyse exclusive Prime Day data from multiple Amazon Australia brands to reveal what actually drove stronger sales, higher organic growth and more profitable Amazon advertising. You'll discover why brands that invested before Prime Day outperformed those that simply increased bids, how Amazon Marketing Cloud (AMC) uncovered insights that comp
Ep 84 - Your New Shipping Employee is an AI Agent with Michael Fenech (opens the original)
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Amazon is evolving faster than ever, and AI is transforming the way brands build, scale and compete. In this episode of TACOS Tuesday, Hamish Conway is joined by entrepreneur, Amazon seller and AI innovator Michael Fenech to explore the strategies, mindset and technology shaping the future of eCommerce. From launching successful Amazon brands and building one of Australia's largest Amazon seller communities to creating global logistics platform SKUDrop and AI-powered freight solution SnipeRate,
Ep 83 - H1 2026: What’s Changed and What’s Working with Amazon AU Ads (opens the original)
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Amazon Australia is changing fast, and if you're still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more than $11 million in monthly Amazon sales. By comparing the same 14 brands across H1 2025 and H1 2026, they reveal what's really happening inside the marketplace, why Amazon Ads have become significantly
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