HeyJaredSwim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Aug 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ep098 – Toby Bradon, MD, Redemption Roasters | Changing lives with a shot of Redemption | SATT (opens the original)
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Redemption Roasters isn’t just competing in London’s crowded coffee market - it’s using coffee to help break the cycle of reoffending. In this episode, MD Toby Bradon explains how the King’s Award-winning business trains people in prison, supports them into meaningful employment and achieved a remarkable zero reoffending rate among its participants last year, compared with a national average of 42%. Toby shares the lessons he learned scaling Vue Cinemas across Europe, navigating the cinema indus
Ep097 – Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT (opens the original)
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This week we are delighted to meet Peter Cattee the co-founder of Peak Pharmacy. Starting from “base zero,” Peter and his wife Jane transformed a single, dated chemist into Peak Pharmacy – now one of Britain’s largest independent pharmacy groups, with around 150 branches and turnover approaching £250 million. Peter joins Steve Henry to share the candid story behind that extraordinary growth: the risks, the lucky breaks, the acquisitions and the principles that shaped the business. It’s a refresh
Ep096 – Sid Sethi, Founder, Specscart | The Power of Solving Your Own Problem | SATT (opens the original)
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What happens when an outsider takes on one of the world’s biggest industries? In this episode of Swim Against The Tide, Steve Henry sits down with Sid Sethi, Founder of Specscart, to hear how a broken pair of glasses as a university student sparked a mission to reinvent eyewear. From challenging industry monopolies to building a business obsessed with innovation, customer experience and speed, Sid shares the thinking behind one of the UK’s fastest-growing challenger brands. This is a conversatio
Ep095 – Josh Sargent, CEO of UK, Clark | Tom & Polly: a different way to win | SATT (opens the original)
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In this episode, Josh Sargent, CEO of UK for CLARK, the business behind the Tom and Polly life assurance brands joins Steve Henry on Swim Against The Tide. Josh shares his remarkable journey from a working-class upbringing in Gloucestershire and choosing work before university, to joining the business as an account manager and ultimately rising through the ranks to become CEO. They explore how Tom and Polly have used distinctive branding, clever customer segmentation and a refreshingly human app
Ep094 – Nick Rawlings, CMO | Taking on the giants – and winning! | SATT (opens the original)
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Nick Rawlings has spent his career helping ambitious challenger brands compete against some of the biggest names in technology and communications. From taking on BT and Sky during the early days of cable to helping scale Plusnet, Nick has learned what it takes to get noticed, build trust and win customers in fiercely competitive markets. In this episode, Nick shares the thinking behind great challenger marketing: understanding exactly what customers are frustrated by, finding a distinctive posit
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