Swaay.Health Podcast
Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community!
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 21, 2026
Latest episodes
Don’t Work for Jerks: Lessons & Career Advice from Abdul Rastagar (opens the original)
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Some people build successful careers by focusing on what’s next for themselves. Others make a point of bringing people along with them. Abdul Rastagar has spent years doing both. As Co-Founder of Sirona Marketing , Abdul has built a career spanning life sciences, healthcare, technology, and marketing. But within the healthcare marketing community, he’s also become known for something that doesn’t necessarily show up on a resume: his willingness to share what he knows, make connections, mentor ot
Meet the Marketing Rising Star Helping Simplify Healthcare's Most Complex Topics (opens the original)
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When people think about healthcare innovation, marketing isn’t always the first thing that comes to mind. But sometimes the biggest breakthroughs happen because someone asks a simple question: “Would someone outside this industry actually understand this?” That’s the perspective Sadie Andersen brings to her role as Marketing & Communications Coordinator at The Sequoia Project and it’s one of the many reasons she was recognized as one of Swaay.Health’s 2026 Marketing Rising Stars. Sadie didn’t be
How Juno Health Built a Bold Brand by Listening to Market Frustration (opens the original)
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The EHR market is crowded with cautious messaging. Standing out requires a distinct edge, not just a list of product features. Swaay.Health sat down with Ryan Pfister, Director of Brand Strategy and Marketing at Juno Health, to explore the strategy behind their edgy rebrand. You will discover how his team anchors their core messaging in raw customer frustration to safely separate their brand from the pack. We also discuss how to adjust your messaging for risk-averse buyers and secure executive a
How Optimum Healthcare IT Grew to 220K+ LinkedIn Followers (opens the original)
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For many healthcare marketing teams, social media can feel like a constant battle against changing algorithms, shrinking attention spans, and pressure to produce more content. But for the team at Optimum Healthcare IT , LinkedIn has become much more than another marketing channel. It’s a business development engine, a thought leadership platform, and one of the primary ways they educate healthcare organizations while showcasing the expertise of their team. That approach has helped Optimum grow i
Peter Birch on What Health Tech Marketers Get Wrong Down Under (opens the original)
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Taking your healthcare brand into a new country is never as simple as recycling your domestic marketing playbook. If you try to enter Australia without understanding its hybrid funding models and regional care challenges, your brand will fall flat. Swaay.Health sat down with Peter Birch, Host of Talking HealthTech, at the HIC conference in Sydney to break down the realities of the Australian digital health ecosystem. Birch shares essential advice for foreign vendors, details how national interop
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