HeyJaredSurfside PPC Podcast
A podcast about Google Ads and PPC Advertising by Corey Frankosky from Surfside PPC.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Google Ads Negative Keywords Made Easy - Surfside PPC Podcast Episode 30 (opens the original)
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Negative keywords are the best way to optimize your Google Ads campaigns. In episode 30 I cover how to find negative keyword ideas, how to add them at the account, campaign, and ad group level, and the best practices I use in every account I manage. This is how you stop paying for searches that were never going to convert. Without negatives you pay for searches that were never going to book. Somebody searching plumber cost wants a quick answer, and a $15 click on that means they read it, leave,
Google Ads Assets and Ad Extensions Explained - Surfside PPC Podcast Episode 29 (opens the original)
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Google Ads assets, formerly ad extensions, are the parts of your ad that show up around your headlines and descriptions. In episode 29 I go through every asset type one by one, what each does, which I recommend, and which I would skip. I also pull up a plumber near me search to show what they look like when they serve. Google renamed ad extensions to assets in 2022, and I still prefer the old name. Every asset gets its own performance report, so you can see which sitelink, headline, and long hea
Google Ads Responsive Search Ads: Best Practices - Surfside PPC Podcast Episode 28 (opens the original)
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Responsive search ads are the only search ad type you can build in Google Ads now, so getting them right matters more than ever. In episode 28 I walk through a real responsive search ad inside a campaign I just turned on for my own business, a medical PPC campaign at $25 a day. You get my best practices for headlines, pinning, the insertion tools, description lines, and assets. Your headlines are the most important part of the ad. You get 15, and you can run three responsive search ads per ad gr
Google Ads AI Max | How It Works and Best Practices - Surfside PPC Podcast Episode 27 (opens the original)
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Google Ads AI Max in 2026 is out of beta and living inside your standard search campaigns, and it's essentially a fusion of Dynamic Search Ads and broad match technology that uses your own website content to find new buyers. This is episode 27 of the Surfside PPC podcast, breaking down how it actually works and when you should (and definitely shouldn't) turn it on. The short version: AI Max only works if you're feeding it good conversion data. If you're an established account with clean data and
PPC Competitor Analysis Tools - Surfside PPC Podcast Episode 26 (opens the original)
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PPC competitive analysis tools in 2026 can tell you what your competitors are bidding on, spending, and running for ad copy, but the truth is you don't need an expensive paid tool to do most of it. This is episode 26 of the Surfside PPC podcast, walking through the free and paid tools I actually use and how to turn that data into a real strategy. I start with the free tools that do most of the work: the Google Ads Transparency Center to see a competitor's live ads and landing pages, the Google K
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