Supplier Promo Playbook
Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience.
- Indexed episodes, last 90 days
- 1
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- Aug 10, 2026
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- Aug 10, 2026
Latest episodes
Making Promo Programs Supplier-Friendly with Eric Granata with PromoPilot (opens the original)
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Technology does not have to be overwhelming, expensive, or reserved for the industry’s largest companies. Eric Granata, MAS, founder of PromoPilot, joins the Promo Playbook to explain how suppliers and distributors can use automation, AI, and better data management to build more efficient and profitable program business. Eric breaks down what happens behind the scenes when an e-commerce order moves from a company store to a supplier, why low-volume and one-piece orders can quickly erode profit,
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