Superlative
This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. Spending time with great minds and interesting personalities from the watch community, while talking about things that matter for timepiece enthusiasts.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Gary Girdvainis on the Unspoken Realities of the Watch Industry (opens the original)
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by longtime watch industry veteran Gary Girdvainis. Drawing on a career that stretches back to the early days of International Watch magazine, Gary reflects on decades spent inside the watch business and how dramatically the relationship between brands, media, retailers, and consumers has changed. Ariel and Gary discuss the realities behind watch journalism, the growing influence brands have sought over med
Thomas J. Sandrin of WatchDNA on What Defines Watch Brands and Drives Consumer Choice (opens the original)
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This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more choices than ever. Thomas shares his journey from more than a decade with the Swatch Group and Hamilton to earning his MBA and launching Northern Watch Services and WatchDNA. He explains the thinking behind WatchDNA, an educational platform built to help enthusiasts discover brands, understand the people and history behi
Nate Borgelt of Joopiter on Expanding What’s Collectible and the Future of Watch Auctions (opens the original)
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This week on the Superlative Podcast, Ariel Adams is joined by Nate Borgelt, Head of Watches at Joopiter, to discuss the evolving world of watch auctions and how a new generation of collectors is changing the market. Nate shares his path through Christie’s, Patrizzi & Co., Antiquorum, and Sotheby’s, along with the experiences and mentors that shaped his perspective on watches and the auction business. He also explains what drew him to Joopiter and how the auction house is approaching curation, a
Ahmad Shahriar on Why Watch Brands Need People, Passion, and Autonomy (opens the original)
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This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ahmad Shahriar, a longtime watch industry executive who currently works alongside Samir Shah representing Arnold & Son, Angelus, and Favre Leuba in North America. Ahmad reflects on his career with brands including Ulysse Nardin, Blancpain, and Breguet and explains why having passionate, accessible people behind a watch brand is so important. They discuss how relationships influence collectors, why indepe
Montrichard Group CMO Oscar Chabrat on the Business Behind Watch Brands and the Future of Microbrands (opens the original)
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This week on the Superlative Podcast, Ariel Adams is joined by Oscar Chabrat, founder of Praesidus Watches and Chief Marketing Officer of the Montrichard Group. Oscar takes Ariel behind the scenes of the watch industry to explain how Montrichard evolved from a traditional B2B manufacturer into a global operation involved in manufacturing, marketing, and a growing portfolio of watch brands. They discuss the realities of watch production, why so many brands rely on outside manufacturing partners,
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