HeyJaredSuperJoost Playlist
A weekly take on gaming, tech, and entertainment by business professor and author, Joost van Dreunen.
- Indexed issues, last 90 days
- 15
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- Sep 30, 2026
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- Jul 22, 2026
Latest issues
Oligopoly Go! (opens the original)
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A recent comment that stuck with me was an Xbox executive's admission that “the acquisition strategy didn't work.” I took it as a sobering realization after a period of cheap capital fueling the pursuit of economies of scale among major game makers.Since then, the top echelon of game makers has been divesting assets and laying off staff to return to profitability. What started as ‘growth at all costs’ turned into ‘driving revenue’ and, finally, a ‘return to profitability.’ Across the
Thinking outside GTA VI’s collector’s box (opens the original)
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Office Hour sessions are scheduled on Fridays between 2:00 and 3:00 pm ET. Free users are welcome to join during the live session. Recordings are for paid subscribers only.<img alt="" class="sizing-normal" height="47.8021978021978" s
The reverse acquisition of Xbox (opens the original)
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The SuperJoost Playlist is a weekly take on gaming, tech, and entertainment by business professor and author Joost van Dreunen.In the game of life, I celebrated my 50th birthday last weekend. After blowing out the candles on my churros, I was prompted to say a few words. I will summarize some of it here, because much of it applies to many of you, too.Turning 50 is an odd experience. Sure enough, you know damn well that it’s coming, but when it arrives, it feels very much like a coincidence. Some
The next generation of video games research (opens the original)
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Office Hour sessions are scheduled on Fridays at 2:00 pm ET / 11:00 am PT. Free users are welcome to join during the live session. Recordings are for paid subscribers only.Below are my notes and observations from a guest lecture in my class by Joris Goossens, CEO of Newzoo, a games market research firm.Every entertainment business runs on measurement Nobody greenlights a $100 million film without knowing where the audience is. Games, however, have never had that. The incumbents, NPD (now Circana
Wall Street changes its mind on Roblox (opens the original)
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Nintendo’s plans for a live-action Zelda production offer a quest all its own.It has to unite several generations of players who, despite differences in how they grew up, all share a deep connection to one of Nintendo’s strongest franchises. My own experience started with a gold cartridge Zelda and a paper map that triggered a feverish two-week period over the holiday season in the late ‘80s. One I have yet to recover from, I should add.For many of my students, in contrast, Zelda had already gro
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