HeyJaredSunday's Sponsors
Discussing the sponsorships that are driving Formula 1 - focusing on the meaningful partnerships that are boosting fan engagement & creating a lasting impact.
- Indexed issues, last 90 days
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- Sep 25, 2026
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Latest issues
The Australian Grand Prix Has Introduced Another Cost for Fans. How Far Can F1 Push the Price of Attending a Race? (opens the original)
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Welcome back to Sunday’s Sponsors, a Formula 1 sponsorship newsletter discussing partnership announcements and activations, with a particular focus on those driving fan engagement and meaningful impact. Thank you for being a subscriber to the newsletter, I hope you enjoy this post. In an era of F1 fans increasingly becoming more and more priced out of the sport, the Australian Grand Prix has just launched a paid membership platform, with the highest tier costing up to $1,275. My question is, why
What Happens to an F1 Team’s Identity When It Rebrands Too Often? (opens the original)
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Welcome back to Sunday’s Sponsors, a Formula 1 sponsorship newsletter discussing partnership announcements and activations, with a particular focus on those driving fan engagement and meaningful impact. Thank you for being a subscriber to the newsletter, I hope you enjoy this post. Yesterday, McLaren revealed their latest rebrand for the group and the immediate reaction by myself and those online was one of underwhelm. The rebrand also reminded me of something I had forgotten, and that is: I gen
Sponsor Debrief: Spanish Grand Prix (opens the original)
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Welcome back to Sunday’s Sponsors, a Formula 1 sponsorship newsletter discussing partnership announcements and activations, with a particular focus on what’s driving fan engagement and creating meaningful impact.<div class="image
Sponsor Debrief: Italian Grand Prix (opens the original)
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Welcome back to Sunday’s Sponsors, a Formula 1 sponsorship newsletter discussing partnership announcements and activations, with a particular focus on what’s driving fan engagement and creating meaningful impact.The Italian Grand Prix weekend is truly like no other. One team dominates the entire conversation, circuit and swarm of brand partnership activity. Across the entire week, the cities of Milan and Monza are covered in a sea of red as Tifosi from all over the world descend on Italy to atte
How Charles Leclerc and Chivas Regal Crafted a Partnership Built on Mastery and Personal Passions (opens the original)
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Welcome back to Sunday’s Sponsors, a Formula 1 sponsorship newsletter discussing partnership announcements and activations, with a particular focus on those driving fan engagement and meaningful impact. Thank you for being a subscriber to the newsletter, I hope you enjoy this post. Chivas Regal and Charles Leclerc are building a partnership together that is truly centered on identity, mastery and off-track passions. It goes far beyond the traditional celebrity endorsement, instead having Leclerc
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