HeyJaredSubstanz
A Werkstatt exploring cultural overload – spotlighting what deserves our attention.
- Indexed issues, last 90 days
- 2
- Latest publication
- Aug 25, 2026
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- Earliest in this view
- Jul 22, 2026
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Read the room, please! (opens the original)
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One of the many pieces of branding jargon I don’t like is “consumer.”It reduces living, breathing humans to a passive mass, stripping them of agency and personal judgement – as if our only purpose is simply to consume.Might be some truth to it, though.Especially when we, as creators and brand people, increasingly turn into consumers: no longer acting on common sense, but on nonsense. <a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!60Zn!,f_auto,q_auto:go
Everyone references. Nothing resonates. (opens the original)
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We live in a world of the re:re:re.From remix to remake to repetition.OpenAI recycling Aimé Leon Dore recycling Polo Ralph Lauren.LV’s take on the Vans Authentic.Celine’s beat-up “patina” Reebok Classics.It feels like we’ve run every reference into the ground.Simon Reynolds popularised the term retromania to describe our obsessive fixation on the cultural past: endlessly refreshing the same archive.To him, we shifted from pioneers and innovators to curators and archivists.<a class="image-link im
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