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The exact playbook I used to build a $5K+/mo newsletter in 12 months. Every Tuesday, I share actionable strategies to grow your subscribers, build your community, and create income that scales. You won't be doing it alone 🚀
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 21, 2026
Latest issues
The essay you're proudest of is probably the one nobody remembered. (opens the original)
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Look at your last twenty essays.Pick the three you’re proudest of. The ones where the sentences landed exactly right. Where the structure held. Where you felt, when you finished, that you’d produced something good.Now look at the metrics. Or ask a reader which of your pieces they remember.The three essays you’re proudest of are almost never the three the reader remembered. There’s a specific, uncomfortable gap between what pleases the writer and what stays with the reader - and that gap is the r
Writing isn't how you communicate what you think. It's how you find out what you think. (opens the original)
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You have this backwards.You believe writing is what happens after thinking. First you think about the topic. Then, once you know what you want to say, you sit down to write it.That’s not writing. That’s transcription.Actual writing - the kind that produces work worth reading and, more importantly, produces a mind worth having - is the opposite. You sit down not knowing what you think. You put words down. The words argue with each other. You discover, mid-sentence, that you believed something you
You've been writing for algorithms. That's why humans stopped reading you. (opens the original)
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You’ve spent the last year learning what platforms want.You studied the headline formulas that get clicks. You learned the hook structures that boost open rates. You noticed which words get flagged and which get promoted. You adopted the patterns of writers who are performing well and reverse-engineered the mechanics of virality.You’ve become a better algorithm-optimizer.You’ve also become a worse writer. And the humans on the other end of the screen - the ones who were supposed to be your actua
You've been trying to become the wrong writer. (opens the original)
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There is a specific writer you’ve been trying to become.You didn’t design them. They emerged, slowly, from years of reading writers you envied. A little of one person’s rhythm. A little of another’s structure. A splash of someone’s swagger. A dash of someone else’s warmth. By the time you sit down to write, you’re trying to hit the target of a person who is essentially a composite of five different people you’re not.That composite is why your writing feels off to you.You’re not producing bad wor
How to write emails people actually open (opens the original)
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Most newsletter creators are haemorrhaging opens because of one thing:Bad subject lines.I know this because I used to be one of them.My first newsletter? 22% open rate. Pathetic.Today? I consistently hit 55-65% open rates on Subscribly. Some issues crack 70%.The difference isn’t my content. It’s not my list quality. It’s not even my send time.It’s the 6 words I spend 20 minutes crafting before every send.Here’s everything I learned about writing subject lines that actually work.<a class="button
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